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However, what is the most crucial right now is that you think that you know everything about clubs. You are convinced that if you open your own club, it would be the most amazing place ever. You managed to save necessary funds or get a loan. Or maybe you are planning to open the business together with your colleagues or a family member so every partner brings part of the financial contribution. ThatThe idea sounds good. But there might be even more crucial factor than the knowledge you gained about running a fashionable club. Do you already know what it could be? This is location! But by location I don’t mean the city center or other fashionable area of the town. What I mean is entirely unexpected location! The nightclub in the place that has never been associated with night life before.
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That is highly popular concept in Berlin, the capital of Germany. Many of the most successful clubs are based in old and abandoned factories. For example, in buildings which used to be a soap factory or dog food factory. Sounds good, doesn’t it? Furthermore, many of such places are not entirely renovated. Wondering around the building, between different dance floors, you can see many small abandoned facilities. As I already mentioned – they are not renovated and sometimes look completely destroyed. In such destroyed place youcan find a new chair that designer wittingly placed there. Thanks to this, this is not only an old room anymore. It becomes a place where you could sit down with your beer and chill out for a bit.
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Or just have a cigarette. It seems to be simple but that is what builds a climate of the club.